Newel is a company with a rich and authentic history that traces back to its origin in 1939. In 1981, Newel began a twenty year series of once a month full page advertisements in Architectural Digest. The ads were consistent in their design, and each ad pictured a piece of furniture on a black background, a witty tagline referencing the object, and the slogan “The largest and most extraordinary antiques resource in the world”. The minimal design was intended to get people wondering about Newel and our inventory selection. The ad campaign was a major success, and in 1984 The Art Director’s Club in New York honored Newel with a Merit Award for advertising and design. Below are some of our favorite ads that ultimately helped shape Newel into one of the world’s most well known antique galleries.